Tributes have come from across the showbiz and television world for Lynda Bellingham, who has died from colon cancer aged 66.
Her former co-presenters on Loose Women were among the first to share their memories.
Denise Welch tweeted: "I loved my friend Lynda. I will miss her so much. xx".
Carol McGiffin, who was also on the ITV show, posted: "A very sad day indeed, rest in peace my friend @LyndaBellingham."
Another former Loose Women regular, Lisa Maxwell, said: "My Darling friend Lynda passed away last night. She was an inspiration to me as a wife, mother and as an actress. RIP beautiful lady."
Nadia Sawalha, who also appeared with Bellingham in the famous Oxo TV adverts, said the Loose Women team was devastated.
She told ITV's Lorraine show: "We're just all heartbroken because her last wish was that she would spend this Christmas with her family.
"Anyone that knew Lynda and knew her well, knew that she was this absolute live wire.
"She would come into a room and light the place up. Everybody loved her.
"She got me my first ever job on the Oxo ads ... I played her son's girlfriend in it and then we worked together on [TV series] Second Thoughts.
"She played my sister's mum. And we all absolutely adored her."
The show's official Twitter feed posted: "Our thoughts go to #lyndabellingham's family at this incredibly sad time and to all those who's lives she touch so deeply, as she did ours."
Bellingham - familiar to millions for her 16-year role in the famous Oxo adverts - died in her husband's arms at a London hospital just a month after revealing she planned to stop chemotherapy.
Gallery: Actress And Presenter Lynda Bellingham Dies
Bellingham rehearsing a scene for one of the classic Oxo TV adverts in 1987
The long-running ads featuring the squabbling family made Bellingham a familiar face to millions
Pictured with on-screen husband Michael Redfern.
The pair rehearsing for another Oxo advert in 1999
Bellingham married three times - her first husband was film producer Greg Smith (left), who she married in 1975
Taking to the floor: She appeared in Strictly Come Dancing in 2009
Pictured with Strictly co-stars (left-right) Laila Rouass, Natalie Cassidy and Zoe Lucker
Appearing in a photo to promote her role in the stage production of Calendar Girls
Bellingham meeting the Queen at the ITV 50th Anniversary celebration alongside Nicholas Parsons and Harry Hill
Bellingham was also part of the panel on Loose Women. She is pictured here in 2010 with fellow presenters Carol McGiffin, Denise Welch, Kate Thornton, Leslie Garrett and Andrea McLean
With husband Michael Pattemore in April 2013 at the Laurence Olivier Awards in London
The actress was made an OBE in March 2014 after a 40-year acting career which saw her appear in shows such as All Creatures Great And Small, Faith In The Future, and The Bill
Star Trek and Shaun of the Dead star Simon Pegg appeared with Bellingham early in his career, in 90s sitcom Faith in the Future.
He posted: "Lynda Bellingham, a gorgeous, brassy, funny, generous, talented human being. My first TV mother figure and a treasured friend."
One of Bellingham's most prominent roles was in the late 80s as Helen Herriot in countryside vet drama All Creatures Great and Small.
Co-star Christopher Timothy described her as funny, loyal and talented.
He added: "She was a great mum, she was a real friend and on-set she was one of the boys really."
Her partner in Strictly Come Dancing in 2009, Darren Bennett, said: "Lynda Bellingham was a courageous, talented and beautiful lady who I had the privilege of working with."
Actress and Britain's Got Talent judge Amanda Holden also told her followers she was "devastated to hear the news about the beautiful Lynda Bellingham".
TV presenter Kirstie Allsopp urged other people who might be in a similar position to stay strong: "Lynda Bellingham, she was an inspiration, she so wanted to make it to Christmas, if you're working towards that, don't give up hope."
Broadcaster Chris Evans said: "Lynda Bellingham - an absolute mensch of the highest order.
"Enjoyed her company on several occasions. Outstanding spirit and company."